In the News

The Caller ID Conundrum: The Challenge and Solution in Restoring Trust in the Public Telephone Network

Sep 27, 2023 Telecom Reseller

Effective communication is the lifeblood of any business, crucial for building and maintaining trust with customers and clients. Yet, a growing issue threatens this vital aspect of communication: the mislabeling and misidentification of caller names in Caller ID. This problem is particularly frustrating for consumers who are hesitant to answer unidentified calls, especially when they could be important, like a doctor’s office or an airline with flight updates. The erosion of trust and confidence in the public communications network has also become a top concern for the FCC.

Unified Office, like many other service providers, became aware of this issue when their customers started complaining. Business names that had always been displayed to customers were suddenly reduced to just a CITY and STATE name or even worse, labeled as a SPAM risk. Unified Office’s CEO, Ray Pasquale, emphasized the importance of this problem, stating, “We work tirelessly to support our customers, providing them with the connectivity, intelligence, and automations that enhance their operations and customer service while safeguarding their brand in the marketplace. This issue with Caller ID is a step back. We’ve implemented solutions to correct mislabeled telephone numbers for some of our customers, but the problem persists and appears to be on the rise…”